ArcelorMittal South Africa has set clear goals for itself as it enters the next phase of its journey towards transformation. It is well equipped to realise the key objectives it has set itself.

From an external point of view, value propositions that will drive the share price of ArcelorMittal South Africa over time will be pursued. From an internal point of view, the company continually assesses and analyses its business fundamentals, which include: strategy, operational effectiveness and the quality of human resources assets. As a results of these processes the board of ArcelorMittal South Africa has developed and approved the following strategic goals:

• Industry leading value-creation for shareholders
  - Positive economic value add (EVA) over the steel price cycle
• Improving operating capabilities
  - Value-creating throughput increases
  - Substantial reduction in hot rolled coil/billet cash cost in real terms
• Building on the existing performance culture
  - Create an environment that generates true employee pride and attracts, developes and retains top-performing people
• Being a responsible corporate citizen

The drive for operation excellence is supported by the Group's global presence which gives ArcelorMittal South Africa access to a unique knowledge base. The Group's Knowledge Management Programme is designed to speed the flow of best practices and techniques between its various operations. The ability to call on the very best steelmaking skills and deploy them wherever they are needed has been a major contributor to the recent operational and financial success of ArcelorMittal South Africa.

The company has identified sub-Saharan Africa as the predominant market for its steel products and has focused its marketing strategy on achieving this goal. Since 2008 around 90% of its products have been sold into this market. In support of this strategy the company will also invest in steel production operations in the region that can supply these markets.

The ArcelorMittal Group has a vertical integration strategy that seeks to ensure predictable and cost effective raw material input costs, particularly iron ore and coal. This is a strategy that is also applicable to ArcelorMittal South Africa, though the company already has a strong measure of control over its iron ore supplies through the off-take agreement with Kumba Iron Ore. ArcelorMittal South Africa has also acquired a 16% stake in Coal of Africa to ensure control over coal input costs. Further investments in this market will be considered.